mannequin - displays . com

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mannequin - displays . com

Effective display and presentation of apparel

A critical success factor concerning the succesful sale of high value apparel is a congruent, first class presentation, especially in display windows. An example can be seen below:
 
display mannequins
 
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More videos of living mannequins

Please find attached two more examples of living mannequins. As described in a previous post, living mannequins are a way to offer something new and innovative to your customers in regards to having an interesting window display. The first example was filmed in Stockholm. Here, artificial display dummies were positioned between the human mannequins to make the humans harder to spot. The second video was filmed in Madrid. In this case, some kind of dance show is performed to attract the attention of the masses by movement.
 
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Living mannequins

Looking for innovative ways to gain attention and publicity among prospective customers? Then living mannequins might be something to take a closer look at. Living mannequins are human, male or female models that present apparel or other goods while trying to temporarily create the impression that they are artifical retail mannequins or doing some kind of performance in a shopping window. In well frequented prime retail locations able living mannequins usually create a knot of people. Although it doesn't come cheap and usually won't instantly result in increased sales, it is certainly able to create lots of publicity for the respective store, helping brand recognition and usually increasing turnover over time. More examples may be found below.
 
 
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Felicitous window dressing on small surface area

 
Quite often it is problematic, that only a small surface area is available for window dressing, especially if a store manager wants to maximize the sales area. A quite felicitous way of window dressing has caught my eye the other day:
 
display window headless store mannequins

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Choosing the right wig for your retail mannequins

Window dressers often have to ask themselves how the best presentation of retail mannequins can be achieved. Often, wigs are part of the solution for this problem. Retail mannequins complemented with wigs are often more lifelike and realistic compared to mannequins without wigs attached to them. Unfortunately, wigs are seldom delivered together with mannequins by the store fitting retailers. One reason for this circumstance is the often changing trends of hairstyles, so wigs often get obsolete quite fast. This is why window dresser often choose the suitable wig according to what suits the planned store window composition best. This is especially true for the presentation of ladies fashion with female mannequins, where wigs are more or less essential. For this years spring collection, wig with short cut hair seem to be in vogue, while wigs with long hair seem to be the preferred choice for presenting the autumn and winter collections. Admittedly, the usage of wigs is not always advisable: for example, this is the case with modern stylized and single-colored mannequin and headless mannequins, which are better used without one or won't support one, for obvious reasons.

 

female mannequins with blonde wigs

 

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