mannequin - displays . com

Traditionally, christmas time is the most important period in terms of turnover during a business year.  It is therefor especially important to put your potential customers into the right mood for shopping. This can be supported by a stylish and seasonally adjusted window display. So, what kind of decoration should be chosen for christmas? First of all, the decoration should be able to create a welcoming and comfortable atmosphere fpr the customer. This can be achieved throught the skilled use of sales psychology. It should be tried to generate positive emotions relating to christmas with passersby and encourage them to enter the store and leave some money in exchange for goods. This is exactly the same approach as suggested by the well known AIDA principle. AIDA consists of the four levels describing the consumer buying process that is well understood by the marketing science: Attention, Interest, Desire and Action. First of all, the window display needs to attract the attention of a potential customer. If succesful, the interest to buy might be aroused. If the  product is then also desired by the customer, he is very likely to buy it. The main task of window dressing in this context is to attract the attention.

Window dressers often have to ask themselves how the best presentation of retail mannequins can be achieved. Often, wigs are part of the solution for this problem. Retail mannequins complemented with wigs are often more lifelike and realistic compared to mannequins without wigs attached to them. Unfortunately, wigs are seldom delivered together with mannequins by the store fitting retailers. One reason for this circumstance is the often changing trends of hairstyles, so wigs often get obsolete quite fast. This is why window dresser often choose the suitable wig according to what suits the planned store window composition best. This is especially true for the presentation of ladies fashion with female mannequins, where wigs are more or less essential. For this years spring collection, wig with short cut hair seem to be in vogue, while wigs with long hair seem to be the preferred choice for presenting the autumn and winter collections. Admittedly, the usage of wigs is not always advisable: for example, this is the case with modern stylized and single-colored mannequin and headless mannequins, which are better used without one or won't support one, for obvious reasons.