Attracting customers with Lifelike Female Mannequins wearing Lingerie

When it comes to window treatment ideas and decorating tips the success relies significantly on a careful planning in advance. Different window treatment ideas are needed for particular types of apparel, especially choosing the right display dummy is crucial for successful visual merchandising.

In this article we discuss which kind of display dummy to choose for the presentation of lingerie and underwear, aswell as how to design the whole shopping window for this kind of goods. In this case lifelike female mannequins are the best choice in promoting lingerie products. This approach has been proven many times as prevalent and effective in making an impact over the prospective buyer. Of course, the display dummies to be choosen should come in an authentic pose and with a realistic skin tone. This is very important to get this overall lifelike impression in order to succeed in delivering the fit and style of lingerie. There is also a need to get the right fashion wig made of synthetic hair for each single mannequin. Especially female mannequins don’t look very appealing with bald heads. One might also dress up the mannequin with additional accessoires like scarfs and jewelry. Also make sure that the whole shopping window scenery is lighted well, it’s also recommendable to cast the spotlight directly on the mannequins.

As for the shop window scenery we have two pictures to illustrate how a design might look like. In the first picture we see a harmonious presentation of lingerie products, using high quality female display dummies and glamorous additional decoration items like high quality wigs. Compared to this, the scenery in the second picture is more like a negative example which is not as inspiring, due to a lack of complementary items that help create an overall stylish impression. The latter picture shows how important it is to add an emotive touch to the shopping window, to convince the sophisticated customers. Visual merchandising is all about the creative staging of shop window space to inspire the customers imagination. Potential customers need an indication to make a rough estimate about fitting and style, which is delivered best through a vivid and realistic shop window design. The customer can have a clear look at the design and understand how they could look on the body through these mannequins with more serenity. It’s all about psychology, the more the passers-by are impressed by the presented goods, the higher is there disposition to buy!



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