Stylish boutique interior design can lead to an increased turnover

As competition gets tougher in the fashion trade business, many store owners are searching for strategies to stand out from their competitors. Especially the big trade chains are increasingly squeezing the small independent boutiques out of the market. For the latter, without doubt, an unique store construction and design would be the right approach to increase the turnover by attracting more costumers. A lounge-esque store interior would for sure qualify for this aim, as it gets customers in the mood to spend money and increases their dwell time.

Just have a look at the foto shown below to get an idea how such a lounge-esque store interior could look like. Creating an asian-touch is a brilliant idea, one might add buddha-heads and buddha figurines to the scenery, which is complemented by dark wooden floor, wall paint in terracotta colours aswell aswell as a stylish stucco ceiling ornament. Also think about about adding couches, they give customers the opportunity to take a rest. This converts your salesroom into something your customers would recognize as a kind of ‘living room’. This might also help to build a strong emotional tie between your customers and you, it’s all about turning walk-in customers into regular customers.

For sure it’s not only the interior that generates sales, you also have to offer some unique clothes and accessoires for an adequate price, aswell as nothing but a high class customer service. It’s essential to make sure your range of goods complements your store design, for instance you should rather sell stylish clubwear instead of sportswear. The same applies to the selection of your store fixtures, be sure to choose garment racks, clothing hangers, display tables and wall systems with a reliable sense of style. This is very important, since a inconsistency of style in your store’s scenery could lead to a deterioration of the customers overall impression. Also pay attention to the lighting of your store, you might use spotlights to accentuate goods aswell as dimmed lights to create a cozy atmosphere. It’s also noteworthy in our example that the store-owner did choose dress forms instead of display dummies, the former seem to fit better into the overall store scenery. These stylish interiors combinations are definite drawing factors for customers.

Following these advices will help to build an unique company image, which might lead to attract more high-profile customers. Your aim should be nothing less that being a front-runner of the fashion business in your area. Your boutique should deliver a feel of functionality, upfront design and consistency, not to forget that your service should always be customer centric. In a nutshell, it’s all about attracting the right clientele to your upfront boutique, if you are successful in turning them into regular customers this might generate a buzz about your business. This clientele might function as an opinion leader, their word of mouth propaganda will lead to additional customers. The advantage of word of mouth propaganda is it’s authenticity and the promotion you get for free. On the one hand a stylish store design might be expensive, but on the other hand it’s a powerful marketing approach which creates it’s own momentum. In the long run this might help you to save on marketing expensense, as you business might turn in a fast-selling item. That’s why stylish boutique interior design is always a success mantra.