Traditionally, christmas time is the most important period in terms of turnover during a business year. It is therefor especially important to put your potential customers into the right mood for shopping. This can be supported by a stylish and seasonally adjusted window display. So, what kind of decoration should be chosen for christmas? First of all, the decoration should be able to create a welcoming and comfortable atmosphere fpr the customer. This can be achieved throught the skilled use of sales psychology. It should be tried to generate positive emotions relating to christmas with passersby and encourage them to enter the store and leave some money in exchange for goods. This is exactly the same approach as suggested by the well known AIDA principle. AIDA consists of the four levels describing the consumer buying process that is well understood by the marketing science: Attention, Interest, Desire and Action. First of all, the window display needs to attract the attention of a potential customer. If succesful, the interest to buy might be aroused. If the product is then also desired by the customer, he is very likely to buy it. The main task of window dressing in this context is to attract the attention.
Christmas is the festival every one looks forward year after year. This is also the time when many people seem to lose control over their shopping habits and, while buying gifts for friends and family, often exceed their previously set budgets. For retailers this behaviour is a possible source of excellent and badly needed profits, especially because revenues achieved during the Christmas season are required to compensate for times with lower turnover. This is why sales should be supported with a luxurious Christmas decoration, as a spectacular Christmas decoration seems to be an important success factor for all the shops that make use of it.
A powerful presentation of fashion trends for businessmen can best be promoted through a perfect shopping window display. Showcasing the latest trends in business clothing can bring lot awareness among prospective buyers. Shopping window design for male business clothing should be done with more care as here you will be going to deal with seasoned professionals. Thus, your shopping window design should give a feel of professionalism to attract this kind of customers. This feel has to be brought with proper lighting and good interiors for a shopping window.
Nowadays the trend is about being confident and this confidence means being comfortable with your own body. This trend made plus size clothing popular among plus size women. Women seem to no longer wish to undergo a crash diet to be able to wear clothing made for slender peers, but rather be able to wear oversized clothing fitting their own body shape, possibly even created to make them look slimmer. They are now going through their own fashion statement.
Just a short post to show some examples of store windows and window dressing china style. It’s interesting to note that nearly all the mannequins used had an european appearance. Otherwise, those examples aren’t that much different to what one would expect in the western world (we are not surprised…). Generally speaking, chinese people living in larger cities tend to imitate the western lifestyle, so the shopping window designs tend to use european or american shopping window themes.