As competition gets tougher in the fashion trade business, many store owners are searching for strategies to stand out from their competitors. Especially the big trade chains are increasingly squeezing the small independent boutiques out of the market. For the latter, without doubt, an unique store construction and design would be the right approach to increase the turnover by attracting more costumers. A lounge-esque store interior would for sure qualify for this aim, as it gets customers in the mood to spend money and increases their dwell time.

Just have a look at the foto shown below to get an idea how such a lounge-esque store interior could look like. Creating an asian-touch is a brilliant idea, one might add buddha-heads and buddha figurines to the scenery, which is complemented by dark wooden floor, wall paint in terracotta colours aswell aswell as a stylish stucco ceiling ornament. Also think about about adding couches, they give customers the opportunity to take a rest. This converts your salesroom into something your customers would recognize as a kind of ‘living room’. This might also help to build a strong emotional tie between your customers and you, it’s all about turning walk-in customers into regular customers.

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Mannequins are produced in many different colors. The wide choice ranges from lifelike colors (such as light-skinned to dark-skinned) to stylized colors such as golden, silver, white or black. A recent news item published by AFP shows, that it seems to be quite difficult to sell dark-skinned mannequins in european markets like germany, austria and france, as manufacturers of those types report. Currently, the majority of displays/retail mannequins sold in these markets are white skinned with caucasian faces. This is different to what said manufacturers experience in culturally more diverse markets such as the UK or the USA. But with societies in countries like germany becoming increasingly diverse from an ethnical point of view, store owners might want to consider to reflect that fact in their choice of retail mannequins by displaying a certain amount of dark-skinned mannequins. An possible alternative to this approach could also be to change to abstract, futuristic or faceless mannequins in trend colors like gold, silver, black or white. Continue reading →

You probably won’t get to see dessous wearing mannequins like the ones seen in the picture above in the Islamic Republic of Iran in the foreseeable future. A recent Reuters article illustrates that there is a quite different point of view concerning what can possibly be shown in a shop window.

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Please find attached two more examples of living mannequins. As described in a previous post, living mannequins are a way to offer something new and innovative to your customers in regards to having an interesting window display. The first example was filmed in Stockholm. Here, artificial display dummies were positioned between the human mannequins to make the humans harder to spot. The second video was filmed in Madrid. In this case, some kind of dance show is performed to attract the attention of the masses by movement.

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