Nowadays, traditional mannequins made from glass fibre are definitely the most utilized type of display dummies. But there are a few drawbacks of these traditional display dummies that makes some visual merchandiser think about looking for alternatives. Inflatable mannequins, which are made out of a plastic sheet kind of material, are for sure a good option that’s worth a closer look.  We have compiled some reasons why one should use inflatable mannequins for the display of fashion goods, but we are also discussing some drawbacks that need to be considered :

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There is no doubt that a window displays adapted to the current season has its advantages over an all-season shop window in uniform design. Although the former is far more labor-intensive, it is quite possible the winning factor a retailer needs to gain the necessary edge over his competitors. Nevertheless, it is often the case that seasonal themes are not taken on in a consequent manner. A good example for this is halloween, which is getting increasingly popular in Europe. While getting more or less neglected in terms of window dressing in Europe, there seems to be real competition between shop owners to have the coolest display window in this regard in the in USA.

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White colored mannequins are commonly used for exhibiting apparel as well as accessories like watches, jewelery and the like. These mannequins are among the best in providing elegance to those nearly any kind of goods on display. The usually matte finish of these mannequins add a good soft impression to them. Usually produced from polyester resin, they are light in weight as well as durable and easy to maintain. Having these mannequins usually gives an advanced look to any display window without drawing off the attention from the displayed goods at the same time.

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Dressforms and dummys are mainly used by professional designers in the fashion industry and by tailors, both professional and private. By using a dress form, tailors and fashion designers are able to create customized made to measure or tailor-made clothing without the need to take the measurements of the customers several times. Because of their close relation to the fashion industry, dress forms are a good choice if interesting elements are needed for display windows or for presenting apparel.

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When it comes to window treatment ideas and decorating tips the success relies significantly on a careful planning in advance. Different window treatment ideas are needed for particular types of apparel, especially choosing the right display dummy is crucial for successful visual merchandising.

In this article we discuss which kind of display dummy to choose for the presentation of lingerie and underwear, aswell as how to design the whole shopping window for this kind of goods. In this case lifelike female mannequins are the best choice in promoting lingerie products. This approach has been proven many times as prevalent and effective in making an impact over the prospective buyer. Of course, the display dummies to be choosen should come in an authentic pose and with a realistic skin tone. This is very important to get this overall lifelike impression in order to succeed in delivering the fit and style of lingerie. There is also a need to get the right fashion wig made of synthetic hair for each single mannequin. Especially female mannequins don’t look very appealing with bald heads. One might also dress up the mannequin with additional accessoires like scarfs and jewelry. Also make sure that the whole shopping window scenery is lighted well, it’s also recommendable to cast the spotlight directly on the mannequins.

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